This week we did a few more group activities, instead of individually or in pairs. I enjoyed this as it allowed me to see what other people's opinions were about innovation, and gave me a better idea of what it was. However, in the task we completed, the members of my group had very different views on what innovation was from a welfare perspective, and in the short time we had we didn't really get to discuss them all thoroughly.
When looking at innovation from a welfare perspective, our group decided to focus on the wants and needs of different societies and how innovation can influence their lives. We looked at the basic needs for survival and how innovation in developing countries in the fields of farming and healthcare can really change people's lives e.g new equipment for drinking water, or new farming equipment or methods of generating income. In more western societies the media plays a big part in innovation, people have more wants than needs and the amount of advertising in the media means that people lose interest in what they have and are always looking for new things e.g people lose interest in the latest iPhone and so look to design thinkers to come up with something new to meet their ever changing 'needs'. This is where innovative design thinking becomes useful.
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